Alexandra: Where Value Meets Style

Is it true that clothes make the man or woman? What is certainly true is that, in today’s competitive business environment, having the upper edge by projecting the complete package is becoming increasingly important. For whether we like it or not, people do form an opinion based on the way we dress, and there is no doubt that dressing smartly can do wonders to the way we are perceived at work.

One company that knows more about this than most is Alexandra, a leading international provider of corporate clothing that has 150 years of experience and a track record of excellence. In actual fact, Alexandra knows exactly how to make people look their best and, with in excess of 40,000 active customers throughout the length and breadth of the UK, it has the expertise to take on any challenge within the food and hospitality industries. So regardless of your company’s size, whether it’s a bold new look or a simple statement of style, Alexandra can create the perfect solution.

Recently acquired by Men’s Wearhouse, North America’s largest speciality retailer of men’s apparel with 1,239 stores and revenues approaching $2 billion, Alexandra combines its brand building expertise, strong design capability and flexible service with value for money and economies of scale, resulting in a unique service that is hard to beat.

Capturing the Look of Corporate-Chic

Serving all types and sizes of business, Alexandra offers both ‘off-the-peg’ and bespoke solutions. In years gone by it provided only clothes that it made itself, but today the company has also introduced a number of leading brands, ensuring a vast selection of options in tandem with distinctive design.

Alexandra’s in-house design team has unsurpassed expertise when it comes to creating garments that make a lasting impression, whilst being a comfortable fit for any budget. As well as designing one-of-a-kind solutions for large corporate customers, the design team work right across the company’s catalogue ranges, from smart tailoring and high performance workwear right through to outerwear and accessories.

Research underpins all of Alexandra’s design and development activity, with designers going to extraordinary lengths to understand their customers and their working environments; even working alongside their staff to fully understand the life their clothes lead. They’ve flown as cabin crew; undergone supervised fire training; walked the floors in restaurants; shops and hospitals; learnt to fold perfect hospital bed corners in hotels, and much more. Consequently, Alexandra can add details that others leave out.

Engaging with staff all the way through the development process, through such activities as focus groups, wearer trials, design competitions and questionnaires, Alexandra pulls everything together to make sure that the required clothing not only reflects the customer’s brand values, but also makes the employee feel good too, with solutions that are both easy to wear and hard to resist.

For a Lasting Impression

Clothing communicates, and Alexandra can make your corporate clothing speak clearly and succinctly. With this mind, the company offers a full range of personalisation methods for its ready to wear clothes, from simple embroidered lettering to the reproduction of intricate corporate logos.

Adding text or logos to a company uniform instantly makes it unique and promotes the business and builds the brand. It can also have important security benefits, helping with staff identification and ensuring that corporate clothing does not run the risk of being seen as a benefit in kind by the tax man, as branded garments maybe tax exempt.

Offering excellence and affordability, Alexandra employs sophisticated technology to convert company logos into high quality embroidery or screenprint. Nothing boosts a company’s image more. With Alexandra’s experience, expertise and service combining for incomparable results.

Great Style, Great Price

Efficiency, personality and comfort; Alexandra corporate clothing can be designed to meet any challenge, with the company constantly looking to introduce new ranges and concepts. At the present time, for instance, it is planning the re-launch of a bar and bistro range, as well as a new chef’s collection.

Of course, none of this would be possible without a highly skilled and motivated workforce, and Alexandra has managed to attract and retain some of the finest people in the industry. And as you might expect, they are all cleverly co-ordinated with a look that is uniquely Alexandra.

Showing your good taste and corporate style has never been easier. At the beginning of 2011, Alexandra launched its new catalogue, with Marketing Director Nick Acaster commenting: “Although the web plays an important part in our marketing mix, nothing beats a good looking, easy to use catalogue. In addition to a vibrant new look, there are new ranges in beauty, healthcare, chefswear and footwear, and some notable inclusions of some big name brands, including CAT and

Dr. Martens.” All you have to do to request a copy of Alexandra’s informative brochure by return post is call 0845 155 2288 – it’s that simple.

Naturally, some people prefer the web, or perhaps just want to take a look before ordering the brochure: if so, visit www.alexandra.co.uk. Here, you’ll be able to take a look at a range of corporate clothing options, from shirts and blouses through to knitwear, aprons and footwear. You can even view the entire catalogue (which is extensive to say the least!) via PDF files.

Indeed, 24 hour online ordering is available to all customers through Alexandra’s online shop, where you can log in, view and select from the complete catalogue range of over 900 products – Delete highlighted section. Catalogue garments are available from stock, with a next day delivery service available for urgent orders and free delivery in 72 hours if over £150. Sample garments are available on request and can be with you the next working day to help you make your selection and allow staff to try them for fit and style.

Or call 0845 155 2288 Monday to Friday 9.00am to 5.30pm.

So for the style you’ve been looking for, for less than you expected, contact Alexandra today and take that first step towards standing out from the crowd.

Alexandra: because first impressions count.