CP Foods premiers new CP Authentic Asia range at Morrisons

Following the success of CP Foods’ Aromatic Crispy Duck with Pancakes in Morrisons, the Asian food expert has secured listings with the retailer for its new CP Authentic Asia range, which will include Bangkok Firecracker Prawns, Red Thai Curry with Jasmine Rice and a completely unique King Prawn Wonton Soup with Noodles. These new products will be available in over 220 Morrisons stores nationwide from 4 July.

Designed to put premium choices back into the frozen food aisle, the CP Authentic Asia range of starters, ready meals and accompaniments has been developed by CP to provide lovers of Asian food with chilled ready meal quality whilst offering frozen ready meal value and convenience.

Using only the freshest Asian ingredients, rarely available in UK ready meals and produced by CP from ‘farm to table’, the new range is well placed to offer UK retailers new and exciting cuisine that gives shoppers something genuinely new.

CP’s Authentic Asia King Prawn Wonton Soup with Noodles, Bangkok Firecracker Prawns and Red Thai Chicken Curry with Jasmine Rice will launch on an introductory offer of any 2 for £3 (RRP £2 each) from 25 July – 14 August.

National Account Manager for CP Foods UK, Rebecca Stevens said: “We’re delighted that Morrisons has shared our vision for the CP Authentic Asia range. Asian, particularly Thai food is growing in popularity all the time and we believe there’s a real gap – particularly in the frozen category. We’re making it easy for UK consumers to enjoy the real thing, in the comfort of their own homes.

“CP is one of Asia’s leading food companies. We remain dedicated to the promise of our name – Charoen Pokphand, meaning ‘prosperity in food’. With our ‘farm to table’ philosophy, we know where each and every ingredient comes from, providing fresh and tasty food that can be trusted and enjoyed by everyone.”

Other products in the CP Authentic Asia range include Green Thai Chicken Curry with Jasmine Rice, Chicken Yakitori, Chicken Pad Thai and Prawn Wonton Soup.