GETTING SPOOKY WITH BAZOOKA

Kids sugar confectionery is growing at 6.5% against last year, which is outperforming the total confectionery market, up by 3.2%.* This continued growth in the category adds further importance to seasonal events such as the Halloween period, a prime time for consumers who will be seeking fun and engaging options to enjoy.

Who wouldn’t want to miss a trick when last year the Halloween Confectionery market was worth £14.67 million up 38.1% compared to the previous year? ** As growth is anticipated once more, it’s never been more important for retailers to embrace the spooky season and ensure they’ve got what customers want when they come knocking at the door.

Menacing boys and ghoulish girls will be out to get their hands on candy with a difference this Halloween as Bazooka Candy Brands unveils Halloween-inspired versions of the popular Mega Mouth candy sprays. The ‘Spooky Spray Candy’ products have been given frightfully fun names to celebrate October 31st and aim to tap into the increased demand for calendar specific food and drink products.

The new flavour profiles include:

• Vampire’s Venom (Strawberry)

• Black Magic (Cola)

• Witches Brew (Blue Raspberry)

• Candy Apple (Apple)

There will be no tricks, only treats for consumers and retailers alike as the limited edition Mega Mouth candy spray rolls into stores from September.

Sarah Sibley, Marketing Controller for Bazooka Candy Brands said: “Halloween provides a great opportunity for us as it’s a time of the year synonymous with fun and entertainment, something we’re clearly passionate about. Due to the success of our activity last year, and the continued popularity of Halloween, it made sense to strengthen our presence through the season, and with growth predicted to continue well into next year, we’re already developing some exciting, cross portfolio additions for Juicy Drop Pop, Big Baby Pop and Bazooka for Halloween 2012

In October 2011, to coincide with Halloween, Bazooka Candy Brands will continue to strengthen consumer engagement with the follow up to its ‘Too Extreme For Over 16’ campaign, part of an on-park campaign execution at Chessington World of Adventures.

The Bazooka Scream-O-Meter, a sound proof booth that allows thrill-seeking park-goers to practice their ghostly squeals before going on the rides, will be situated near the Dragon Falls ride, which is sponsored by the brand’s Juicy Drop Pop range. Noisy children can put their lungs to the ultimate test by competing for the title of Mega Mouth’s Most Monstrous scream.

The Bazooka Scream Team will also be on hand when kids and families are queuing to make sure they are entertained as they patiently wait for rides.

Sibley continues, “Inviting our consumers to show us their Mega Mouths in the Scream-O-Meter at Chessington World of Adventures further cements our commitment to making every experience more engaging for kids, something we’re constantly trying to do throughout the year, whether that’s through new flavours, packaging or consumer activity.”

* According to Nielsen w/e 18.06.11 value performance

**According to Nielsen w/e 30.10.10

For more information please contact the Bazooka Candy Brands press office on 0207 234 9150 or [email protected]