Turning Casual Dining into Theatre

Don’t be fooled by the pretenders; O’Briens is the strongest and most popular name in the fiercely competitive sandwich and gourmet coffee market. Indeed, offering everything from the freshest and most delicious hand-cut sandwiches through to fresh fruit juices, smoothies and iced drinks, O’Briens has turned breakfast, brunch, lunch, and snack-time into theatre, providing great value for money and an exquisite casual dining experience.

Indeed, offering everything from the freshest and most delicious hand-cut sandwiches through to fresh fruit juices, smoothies and iced drinks, O’Briens has turned breakfast, brunch, lunch, and snack-time into theatre, providing great value for money and an exquisite casual dining experience.

The very first O’Briens sandwich shop was launched in Dublin in 1988 by Brody Sweeney, who chose the name because it was the most common in the phone book and he wanted a very common Irish surname in the event of expansion overseas. It was an inspired decision, because today there are over 300 O’Briens sandwich bars in Australia, China, Denmark, United Kingdom, Gibraltar, India, Indonesia, Bahrain, Malaysia, the Netherlands, Saudi Arabia, Singapore, Spain, Taiwan, Thailand, and of course Ireland.

At O’Briens, sandwiches (encompassing foccacia, ciabatta, wraps, toasties and much, much more) are freshly prepared in front of customers, so that they can see exactly what is packed into them. And what’s in them is the very best, with O’Briens buying only the freshest premium ingredients. The company simply refuses to compromise on quality by using cheap fillings, as it knows that its customers expect the very best from O’Briens.

Specially baked preservative and sugar-free sandwich loaves, for instance, are packed with such premium fillings as chunky tuna in brine, whole muscle ham and grade A turkey breasts. What’s more, O’Briens offers a range of unique spreads and sauces only available within its own sandwich shops. The extensive selection also includes fresh soups, patisseries, deli dishes, salads, snacks and a wide range of soft drinks, including freshly made smoothies and juices from the in-store juice bar offerings.

Presentation is just as important to complete the quality offering. What better than a little shamrock dusting of chocolate on top of a cappuccino or the Irish crisp garnish by the side of the sandwich to remind people of O’Briens’ heritage?

With products full of nutritious ingredients and selected for their goodness, O’Briens has always focused on healthier choices, and is constantly striving for an even more ethical way of doing business, with organic deli dishes and snacks, plus Fairtrade and organic tea. Moreover, as a part of its drive to work solely with producers and suppliers who share its business ethos for being ethical and responsible, O’Briens is now sourcing coffee beans direct from the grower.

Yet, no matter how good the source of the beans or blend, it still has to be made to perfection. That’s why staff enjoy ongoing training, ensuring consistent high standards and that perfect cup, time after time. It is all part of O’Briens devotion to bringing customers the very best food and drink, whether they are in an O’Briens in Ireland, the UK, or one of the many other countries where it operates around the world.

To find out more, visit www.obriensonline.com