Boots to launch new Jamie Oliver range

Boots UK has teamed up with Jamie Oliver to exclusively launch his first ever deli-inspired lunchtime range: Jamie Does Lunch. This is the first time the popular chef has launched an on-the-go range on the high street. Available in 100 Boots stores at prime commuter sites across the UK, this is Boots UK’s latest innovation in offering convenient and tasty food at lunch.

According to new research from Boots UK*, only 4% of people always make the effort to vary their lunch choice on a daily basis and 34% of us rotate between just three different lunchtime options.

Jamie Oliver says he’s on a mission to rid the nation of “lunch lethargy”, explaining: “Lunch isn’t just about refuelling after a busy morning – it should be something to look forward to and enjoy. I wanted to make lunchtimes really exciting, so my range takes inspiration from all over the world, with everything from British classics to Moroccan flatbreads. We’ve only used the very best ingredients to make sure everything is bursting with flavour and, because it’s at Boots, one of our tasty, nutritious options is never too far away.”

The premium range will consist of 21 options spanning sandwiches, wraps, salads and dips.

* Survey conducted by One Poll among 1,000 employed adults in October 2012