Driven by Quality, Innovation & Safety February 2, 2012 News One of the most well known and sought after brands in the UK, Silver Spoon is the No.1 supplier of sugar and sweeteners to the retail industry, and is also a major supplier to the foodservice market. However, as a part of Associated British Foods, the company also incorporates a number of popular brands in other market sectors, including Askey’s (ice-cream cones), Allinson’s (flour), and Billington’s Unrefined Sugars. Indeed, Silver Spoon is a company that is renowned for its innovative, forward-looking approach, and is constantly looking to develop new products. Causing particular excitement at the present time is ‘Truvia®’, the first natural, zero-calorie alternative to sugar to go on sale in the UK. Stevia is a plant (specifically, a member of the chrysanthemum family) native to portions of north-eastern Paraguay and Argentina, and has been used to sweeten foods and beverages for more than 200 years. Unlike most stevia-based sweeteners, though, which are typically a mixture of many components from the stevia leaf, Truvia® natural sweetener is made from Truvia® stevia leaf extract, the best tasting part of the stevia leaf Truvia® is being produced in a sustainable and environmentally-friendly manner too, with the supply chain having taken seven years to formulate. Consequently, Truvia® is able to support growers whilst delivering natural zero calorie sweetness to consumers. Following rigorous Quality Assurance Standards, including ISO 9001:2000, BRC Global Standard Food and Red Tractor, Silver Spoon is also becoming increasingly influential in the baking sector, with a visit to www.bakingmad.co.uk being well worth the effort, whilst its popular Crusha Milk Shakes have inspired the launch of another exciting new product, Crusha Desserts. All Crusha products are free from artificial colours and many are available in standard and no added sugar formats. There is no doubt that Silver Spoon is a company that cares; not only about its products, but also about its customers and employees. Its health and safety record, for instance, is enviable, with the company having picked up a number of RoSPA Gold Awards across its five sites. To put this into some kind of perspective, there are 540 people employed by the company and no time-losing incidents were reported whatsoever during the last 12 months. Ensuring that everyone goes home safe at the end of the day is the number one priority at Silver Spoon, where nothing is more important than the safety of employees. Silver Spoon’s employees are its most important resource, and that’s why the company focuses on recruiting, developing and retaining employees with the skills and competencies required to maintain a dynamic corporate culture driven by the values of quality, innovation and safety. The company then provides its people with the most effective tools and technologies in order to further ensure that its clients are completely satisfied with every stage of their working partnership with Silver Spoon. From your morning cuppa, your favourite cake and that special recipe, Silver Spoon can make it better. To find out more telephone 01284 731235. Alternatively, visit the company’s informative website at www.silverspoon.co.uk. About Latest Posts Publisher Latest posts by Publisher (see all) ZEO INVESTS IN LARGEST EVER BRAND RELAUNCH WITH NEW NO ADDED SUGAR RANGE & CELEBRITY AMBASSADOR CAROLINE FLACK - April 26, 2017 NEEDHAM CODING LAUNCHES FIRST OWN BRAND CONTINUOUS INK JET PRINTERS - April 25, 2017 FANUC ROBOTS CAN HANDLE THEIR BELGIUM BEER - April 25, 2017