Icefresh Foods Ltd bags a hat trick of character licenses

Award winning Icefresh Foods, the frozen dessert and ice cream specialist, will be creating character ice cream lollies for some of the best-loved faces from children’s TV: Thomas the Tank Engine, Peppa Pig and her brother George, along with tween and teen favourite, Hello Kitty.

Launching in retailers from March 2012, each character will see their distinctive shape take a fruit flavoured ice cream form, containing no artificial colours, flavours or preservatives.

Scott Wilson, Brand Manager at Icefresh Foods Ltd, said; “We are well established in the industry for supplying own label frozen desserts and holding the license for Weight Watchers Iced Desserts and are delighted to be using our expertise to partner with Entertainment One, Sanrio and Hit Entertainment to create these new character ranges.”

Icefresh Foods has appointed MCGPR to support the launch through a consumer PR campaign and, throughout the summer, each product will include on pack promotions to win character related prizes.

• Thomas the Tank Engine Ice Cream Lollies:- vanilla and raspberry ice cream, 60ml, 6 per pack, RRP £1.50. Available from ASDA
• Hello Kitty Ice Cream Lollies:- tutti frutti ice cream, 60ml, 6 per pack, RRP £1.50. Available from ASDA
• Peppa Pig Ice Cream Lollies:- strawberry and vanilla ice cream, 60ml, 6 per pack, RRP £1.50. Available from ASDA, Sainsbury’s and Tesco
• George Pig Ice Cream Lollies:- strawberry and raspberry ice cream, 60ml, 6 per pack, RRP £1.50. Available from ASDA