Natural British Crunch February 2, 2012 News From the moment it first opened its doors for business Corkers Crisps understood its destiny as a high quality producer. Instead of succumbing to the frenzy of mass production, this Cambridgeshire-based company took advantage of its small size and made a commitment to create a product that provided ‘corking quality from farm to retail shelf’. The payoff was immediate: an incredible, quintessentially British, crisp! Made from delicious potatoes grown in the rich Fenland soil of Cambridgeshire, Corkers Crisps are a brand of potato crisp made from potatoes straight out of the Taylor family farm; a family that has been growing potatoes since the 1800s. The Corkers brand has been designed to appeal to consumers looking for something a little different from the norm, and for those people who believe that supporting British farmers is important. In consumer research the brand, provenance and flavours were met with exceptional enthusiasm. So what’s the secret behind the phenomenal taste? Well, to begin with there is nothing more British than Corkers Crisps: everything that goes into them screams ‘red, white and blue’! Apart from the best raw material, it’s also attention to detail, including using the Naturalo potato, which you may not have heard of. It certainly isn’t a familiar sight on the high street. The reason for this is that the Naturalo is not going to win any beauty pageants! However, its flavour is truly exceptional and once sliced and fried it makes the perfect crisp. Also of vital importance is the fact that the potatoes are stored at a temperature that ensures the starch doesn’t turn to sugar. This means that Corkers Crisps maintain an authentic potato taste rather than undertones of burnt sugar, which can often be detected in other brands of crisps. It is not just growing the potato that takes place on the farm; flavouring and distribution is also on-site so that the company can guarantee quality every step of the way. A crisp with better provenance would be difficult to find. Moreover, packaging is produced from quality foil to ensure maximum freshness, whilst the design demonstrates the founders’ love of British heritage. Consequently, the packaging reflects the values of Corkers Crisps: premium quality, British and fun! Corkers Crisps come in a range of exciting all-natural flavours – incorporating Sea Salt, Sea Salt & Cider Vinegar, Sea Salt & Black Pepper, Red Leicester & Caramelised Onion, Pork Sausage & English Mustard, and Sweet Thai Chilli – chosen from the best of British produce, and are cooked to perfection for maximum taste and crunch in sunflower oil and available in 20g, 40g and 150g bags. Capable of meeting high volume demand through a Higher Level BRC accredited plant, Corkers Crisps proudly carry the reassuring Red Tractor mark and are currently available in independent stores and delicatessens nationwide, as well as in Harvey Nichols, farm shops, Delis and British Airways. For further information call Corkers Crisps on 01353 699000. Alternatively, visit the website at www.corkerscrisps.co.uk. About Latest Posts Publisher Latest posts by Publisher (see all) ZEO INVESTS IN LARGEST EVER BRAND RELAUNCH WITH NEW NO ADDED SUGAR RANGE & CELEBRITY AMBASSADOR CAROLINE FLACK - April 26, 2017 NEEDHAM CODING LAUNCHES FIRST OWN BRAND CONTINUOUS INK JET PRINTERS - April 25, 2017 FANUC ROBOTS CAN HANDLE THEIR BELGIUM BEER - April 25, 2017