Success for Decadent ‘Diamond a Day’ pudding promo

Top-notch pudding brand Gü Puds –– runs possibly its most adventurous promo ever to celebrate the Queen’s Diamond Jubilee.

With a silver crown on a 6-page, cerise-coloured Fix-a-Form leaflet label, the idea was launched to ‘Win a Diamond a Day for 60 Days’ – one for every day of the Queen’s reign. For the chance to win a daily diamond necklace Gü lovers simply had to visit facebook.com/GuUK and enter the 12-digit alpha-numeric code from the Fix-a-Form leaflet. Winners were alerted straight away if their code was the lucky one.

Speaking on behalf of Denny Bros, Nicola Salisbury said: “This was one of the most prestige promotions we have been involved in and it is fitting that it was all centered around one of the most celebrated events of 2012 – The Queen’s Jubilee.”

Speaking on behalf of Gü Puds, UK Brand Manager Lizzie Hanbury-Tenison said: ‘We were thrilled with the amount of entries we received to our Diamond Jubilee promotion. At over 80,000 it is the highest competition entry that we have ever seen. Communications worked effectively through all of our channels and Denny Bros made it easy for us to implement a user friendly, yet aesthetically premium touch point for our consumers..”