Birds Eye teams up with National Schools Partnership

Birds Eye, the UK’s leading frozen food brand, is launching the third phase of The Great Food Journey programme with National Schools Partnership. The collaboration, which was introduced in 2012, has been developed by education experts to help primary schools teach children where their food comes from and about the nutritional benefits of peas. 30,000 packs of pea seeds will be given away to teach children where their favourite teatime meals come from by taking peas back to their roots and growing them from scratch.

Birds Eye marketer Kinjal Patel says: “We are hugely proud of The Great Food Journey campaign. Since it launched in 2012 we have had great feedback from teachers, pupils and parents – so are really excited to be offering the programme to more schools this summer. The third and final project offers fun, hands-on learning – and a chance for children to understand and appreciate where peas come from – as well as the importance of eating well.”

For more information or to register visit www.thegreatfoodjourney.com