ESSENTRA HERALDS NEW ERA FOR PACKAGING SOLUTIONS

A fresh era for consumer-focused packaging solutions begins with the launch of Essentra Packaging, the new name for Payne and Contego Healthcare.

The creation of Essentra Packaging brings together the long-established expertise and capabilities of the two companies to deliver a global range of solutions covering the four key functions of effective packaging: opening, closing, informing and protecting.

The rebrand provides a further focus for the company’s high-profile Packaging Resolved positioning, which demonstrates how effective packaging is able both to satisfy the need for consumer functionality and also deliver additional benefits that help to strengthen a brand’s relationship with its customers.

The Essentra name reflects what each of the company’s businesses supplies; namely, millions of small but essential components which often play a critical enabling role in the products of their customers.

Alison Evans, Divisional Managing Director, comments: “Our customers know and trust us from our existing long and fruitful relationships, and they can look forward to those excellent standards continuing.”

The new branding took over a year of planning, research and testing, including replacing signage as well as thousands of branded items of workwear and office items for over 1,500 workers at 21 global locations including 10 in the UK.

Tel: 01908 359 100

www.essentrapackaging.com