GLOBAL FOOD SORTING SOLUTIONS COMPANY APPOINTS BRAND8 PR

Leeds-based Brand8 PR has been appointed to handle an international public relations campaign for TOMRA Sorting Food, a global food sorting system business with its main facilities in Belgium, the United States, Ireland, China and Japan.

The company designs and manufactures high-performance optical sorters, graders, peeling and process analytics systems for meat, nuts and seeds, dried fruit, seafood, potato products, fruit and vegetables.

More than 6,500 TOMRA Sorting Food systems are installed at food growers, packers and processers worldwide.

Brand8 PR has been tasked with raising awareness of TOMRA Sorting Food’s technical capability, solutions, product innovations and global service offer across different market segments, whilst also promoting business successes such as new contract wins.

Commenting on the appointment, Björn Weyts, TOMRA Sorting Food’s marketing manager, said: “The Brand8 PR team have a strong technical PR background and have a robust strategic approach to delivering our public relations requirements across a variety of international markets.

“The team’s ability to manage our communications opportunities, and raise awareness of our proposition, is an essential part of our marketing mix and one which we hope to capitalise on as demand for our solutions continues to rise.”

For more information visit www.brand8pr.com