BRECON CARREG INCREASES SUSTAINABILITY COMMITMENT WITH NEW BOTTLE DESIGNS

Brecon Carreg has announced the launch of new, more sustainable, bottles across its small format range of pure and natural mineral water. This represents the final stage of the brand relaunch started in 2013, with new packaging featuring the Brecon Carreg cottage.

The newly designed bottles are easier to grasp and have a better quality sports cap. In addition the plastic content has been reduced by between 18% and 30%, saving 150 tonnes of plastic a year– the weight equivalent of a Blue Whale. The new format bottles for 300ml, 500ml, 750ml and 1L mark the successful completion of a two-year project for the Welsh water brand.

This is the latest measure introduced as part of Brecon Carreg’s ongoing commitment to the environment, and was made possible by a £750,000 investment in equipment at the company’s Trap bottling plant by its Belgian parent company, the Spadel Group.

The Company’s General Manager, Franck Lecomte said: “We’re proud that Brecon Carreg still maintains the original values on which it was founded as a true cottage industry in 1978. Sustainability has always been central to our approach and we understand that it is our responsibility to protect the environment that produces our high quality mineral water. This project is a real achievement for our small but dedicated team and huge credit must go to them for their persistence in making this possible.”

The new launch follows a hugely successful year for Brecon Carreg in 2013, with a 24% increase in value sales and 23% rise in volume sales.

The new bottles have received endorsement from the Welsh First Minister, Carwyn Jones, who was present at the launch. He said: “I’m delighted to see Brecon Carreg making such a significant move to increase its commitment to the environment through launching new, more sustainable, bottles, and becoming the 200th organisation to sign up to the Welsh Government’s Sustainable Development Charter. The company has been a mainstay of Welsh business for more than 30 years, and its success demonstrates the growing appetite for the best that Wales has to offer.”

www.breconwater.co.uk