debbie&andrew’s Autumn Campaign off to a frying start

debbie&andrew’s autumn campaign started with a series of experiential and social media activities that coincide with British Sausage Week. These mark the beginning of a dynamic new season of marketing activitites which continue to build brand awareness and to support the growing community of debbie&andrew’s fans. The aim is to build sales for retailers leading into Christmas. Kicking off the activity, debbie&andrew’s set up the first ever ‘Tweet To Eat’ pop up sausage sandwich kitchen which served up free sausages for Londoners. 2000 sandwiches were exchanged for a tweet #ideserveasausage. This took place on 3rd November adjacent to Liverpool Street, one of London’s busiest stations. The average footfall for the location was 150 000, while online reach was 3million and the radio reach 6, 250, 000.

Nominations and Awards:
In the same period, debbie&andrew’s Perfect Cumberland Pork Sausage was joint winner of the British Sausage Week ‘Best Branded Traditional Sausage’ Gold Award, while it’s Perfect Pork Sausage won The Grocer New Product Award in the Meal Centre Category. debbie&andrew’s also won Highly Commended in the Quality Food Awards and are currently nominated for the Sainsbury’s Food & Drink Award and the Free From Peoples Choice Award.