Givaudan introduces TasteSolutions™ Richness

Leading global flavour company Givaudan has launched TasteSolutions™ Richness, a new generation of flavours for the food manufacturing industry. The new technology includes a complex blend of taste and aroma components, which work together to provide an authentic flavour profile for consumers, and offers a multi-layering of flavours beyond the traditional ingredients used in food service concepts, snacks and ready meals.

TasteSolutions™ Richness is a remarkable innovation in taste that recreates the taste complexity from traditional cooking techniques achieved through slow cooking and multi-step cooking processes into a new flavour approach. These Richness flavours allow for the creation of prepared foods that retain the balance and authenticity of home-cooked dishes while meeting today’s demand for convenience. The offering applies principally to chicken and beef and will be expanded to include other key areas such as cheese, dairy and vegetables.

“This new technology ushers in a revolution in Givaudan’s taste capabilities, going beyond aroma to redefining the taste dimension as part of the flavour design,” said Laith Wahbi, Global Product Manager Savoury Taste at Givaudan. “In crafting a complex and multilayered identity, we’re able to provide solutions that bring back the real taste experience at shelf.”

The timing of this launch appropriately coincides with Givaudan’s 2014 ChefsCouncil™ taking place this week in New York City as TasteSolutions™ Richness all started with inspiration and discovery from previous ChefsCouncil™ events.

“Richness involves recreating the taste matrix of food to provide a depth of flavour and mouthfeel consumers recognize,” said Nikki Karani, Global Marketing Head Savoury, Givaudan. “TasteSolutions™ Richness represents a real breakthrough in our savoury capabilities and other areas as well. Through Richness we can now more accurately translate the culinary experience into soups, sauces or snack seasonings”.

TasteSolutions™ Richness has also enhanced health and wellness innovation, delivering an intense, complete taste experience, particularly in low sodium formulations. As yet another exciting breakthrough development from the company, TasteSolutions™Richness enables Givaudan to embrace all dimensions of the culinary experience in its flavour solutions, bringing back the taste of home cooking to convenience food.

www.givaudan.com