New online, self-service market research tool for packaging teams with tight budgets and short timelines.

Packaging designers and brand teams are now able to assess the impact of new packaging designs and optimise new packs prior to launch, by conducting targeted surveys from MMR Research Worldwide (MMR) via the ZappiStore website. (www.zappistore.com). Visitors to Packaging Innovations can meet the teams and learn more.

The Impackt Lite™ self-service research offer has been carefully put together to MMR’s specification to provide clients with a limited but scientifically robust, quantitative and accurate method for assessing likely success. This is complementary to MMR’s existing suite of consumer insight tools and it is hoped that this will increase the use of research in the packaging innovation process.

“MMR sees the offer of Impackt Lite™, via ZappiStore, as a ground-breaking addition to the suite of research options available and a response to particular client situations where budgets are tight and timelines short,” says Mat Lintern, global MD of MMR Research Worldwide. “While our focus remains directed at accurate and high quality research getting to the very heart of consumer decision making, MMR is always open to embracing opportunities where advanced technology can help to make the right solutions available to a wider audience at low cost and within rapid timescales.

“We hope that the availability of Impackt Lite™ will lead to a rapid increase in early stage packaging research and help keep pack change projects on track, reduce lead times and most importantly, will help our clients use the voice of the consumer to make better decisions,” concludes Lintern.

Impackt Lite™ is available now in UK, USA, France, Germany, China & Japan – with the possibility to extend into Australia and Canada in the future. It is available directly to ZappiStore customers as well as part of MMR’s full service offer to its own clients.
The service is complementary to MMR’s existing suite of services covering product, packaging, concept and retail parts of the marketing mix across all its cores sectors of food, beverage, personal & household care. All MMR’s existing methods continue to be available, including face to face research, eye-tracking and facial coding techniques.