Wicked and Wonderful luxury presentation boxes

Rigid box specialist Pollard Boxes has developed a luxury presentation gift box for the launch of a new chocolate brand. Created by Shed Brand Innovation’s professional pastry chef, the Wicked and Wonderful bars are premium hand-crafted dark and milk chocolate respectively – the Wicked bar infused with chilli and brandy essence, and the Wonderful bar mixed with lavender.

To launch the new products, a special gift pack was required to reflect the premium positioning of the brand and protect the chocolate bars. Working with print solutions specialist Print Monkey, Pollard devised a stylish, high quality presentation box, manufactured in Colorplan paper board with lines of gold foil blocking and a magnetic closure.

Brand delivery specialists Print Monkey managed the project, providing the all-important liaison between the client and Pollard. “Suppliers like Pollard are an integral part of our business – we love working with companies who like to be challenged and we enjoy supporting them through such projects,” commented Emma Moore, Print Monkey’s Managing Director.

“Wicked and Wonderful bars offer a new experience for chocolate lovers and we wanted to convey this sense of excitement, luxury and difference in our launch,” explained Angelique Green of Shed Brand Innovation. “The gift box created exactly the right tone and image to deliver a highly successful result.”

www.pollardboxes.co.uk