An artist walked into a sweet shop…

Sheffield pop artist Luke Prest has already immortalised iconic Sheffield buildings, Sheffield United and Hendersons Relish. The next Sheffield institution in his sights was Maxons , with the help of packaging supplier National Flexible. With roots dating back over eighty years, family run confectioners Maxons pride themselves on creating quality products while using old-styled methods – now one of the few remaining traditional sweet manufacturers in the north of England to do so- and as a result Yorkshire Mix has become synonymous with the name Maxons throughout the UK, Europe, Australasia and the USA.
“National Flexible played an integral role” said Maxons Company Director Chris Pitchfork. National Flexible’s Area Sales Manager Lee Rollinson and NXL Design Head Designer Phil Parkinson played an integral part in the development of the pack, “Lee and Phil really helped and the feedback from our clients has been excellent.”

When Maxons were looking to team up with an artist to design their new 250g Yorkshire Mixture packs the choice was obvious. Local artist Luke is one of the finest proponents of the Sheffield Pop Art style movement; he has worked for a number of charities close to Maxons heart and has grown in popularity in recent years with the distinctive look of his iconic work.

Packaging supplier National Flexible’s Commercial Director Carol Burdett said, “Us Sheffielders are extremely proud of our heritage and Maxons are an important part of that. The new design will help to broaden its appeal even more!”

Since the introduction of a 250g Yorkshire mixture bag in 2008 it has gained listings regionally which include in Asda and Tesco, alongside a number of wholesalers and independent retailers nationwide. And, with the new bag design, Maxons will shortly have their Yorkshire Mix bags on the shelves in Netto and Co-op. This traditional sweets mixture certainly has the heritage, alongside the youthful and fresh feel to grab a lot of attention.
Tel: 01274 685566

www.nationalflexible.co.uk