BOTTLEGREEN DRINKS EXTENDS INTO PLASTIC

M&H Plastics has recently completed production of a new 50ml bottle for SHS Drinks’ brand, bottlegreen. Initially produced to allow added value as an inclusion of a 50ml cordial serve in a twin pack of 750ml glass sparkling pressés for Waitrose meal deals, the use of these new plastic bottles has opened up a range of benefits to the company.

The PET bottles were developed, tooled, moulded and finished by M&H Plastics at its Beccles plant, working closely with SHS Group’s fillers and marketing department. An exceptionally fast turnaround enabled SHS Group to benefit by getting the product to market in record time. Alongside this, SHS found that, as the company was now using lighter plastic for the bottles, more could be put on pallets, reducing distribution and logistics costs.

An added benefit to using plastic for this product has meant that new markets are opening up in foodservice, transport markets (especially aviation) and on-the-go.

Commenting on the new bottles and the service received, Amanda Grabham Marketing Director, Soft Drinks from SHS Drinks said: “M&H has shown that it is really on top of the game with our project. Not only has its team performed superbly with the market-beating turnaround for the product, they have kept us informed and advised us throughout the process. The new markets that this bottle has opened up will mean that bottlegreen will continue to benefit from an expanded market without sacrificing any quality or production and marketing issues.”

www.mhplastics.com