Dziugas to make the most of the mature cheese sales peak at Christmas

Recent sales data shows that mature and continental cheese may be the key to Christmas sales in 2016. Kantar Worldpanel’s Autumn report shows that Hard Continental cheese sales had risen 4.2% year on year in value and 9.5% in volume. Overall cheddar took the dominant position in cheese sales with mature cheddar representing just over half of all these sales. Retailers looking to exploit Christmas trends may feel a mature continental hard cheese is the way to go. Dziugas is the bestselling hard cheese in the Baltics and is seeking new partnerships with UK retailers to enable them to take advantage of the opportunities this award winning cheese presents.

Dziugas is sold in a variety of formats and maturities, so it enables retailers to prompt many different types of purchase. It is a great value alternative to Parmesan and also serves as indulgent alternative to a mature Edam on a cheeseboard. The unique grated mixes (see pictured) offer easy cooking solutions to suit bakes, pizza, pasta and salad.
The recently introduced Dziugas Embassy proposition is a creative way to stock this cheese. Retailers receive guaranteed income over the period of the agreement, and can showcase a unique display of Dziugas cheese and other Lithuanian favourites.

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