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Oppo brothers secure major listings with Sainsbury’s and Asda.

 

Monday 13th November 2017 – Britain’s first healthy ice cream brand Oppo, has secured major new listings in two of the UK’s biggest supermarkets, Sainsbury’s and Asda. As of this week, Oppo’s ice cream will be available in 4000 stores across Europe. The new listings add to the company’s already impressive distribution which includes Waitrose, Ocado, Budgens, Holland & Barrett and Whole Foods Market.

The listings in Asda and Sainsbury’s further underlines the UK retailer’s commitment to healthy alternatives as Britons move away from high fat, high sugar products. Mintel’s most recent report showed that global ice-cream sales dropped by more than 16.7% in 2016 prompting Mintel’s Research Analyst, Anita Winther to comment: “Opportunities are ripe for operators to explore healthier formulations in ice cream and desserts, with significant interest in low-sugar and low-fat products.”

Oppo are ahead of the trend as the UK’s first and only healthy ice cream backed by a legal health claim. They provide the perfect solution for those who want an indulgent treat without compromising on taste and as a result, they continue to cement their leading position in the market. Since launching in 2014, Oppo has gone from strength to strength, achieving undeniable success over the past 3 years, this can be shown by their multitude of achievements:

  • In January 2015, Oppo became the fastest ever food/drink start-up to reach their target through crowdfunding and most overfunded campaign on Seedrs
  • In 2016, Tennis Champion, Andy Murray chose to invest in Oppo
  • Oppo’s Salted Caramel ice cream won a Great Taste Award in 2016
  • Growth has been 250%+ every year since launch and is set to triple that of the previous year in 2017
  • Stocked in 4000 stores across Europe
  • Europe’s first and only healthy ice cream with a legal health claim

Charlie Thuillier, Founder of Oppo: ‘We’re on a mission to change the way people indulge by creating healthy natural desserts which taste every bit as good as the unhealthy incumbents, proven by our Great Taste Awards. We made Oppo so that whenever you’re craving a sweet treat but don’t want the extra sugar or calories, you can dive right in. Getting Oppo on the shelves of Sainsbury’s and Asda is a big step closer to this vision.’

James McVay, Asda buyer: “Oppo is bringing people who traditionally avoid ice cream back into the category. With their accelerated growth and track record as well as the quality and taste of their ice cream, we’re delighted to finally have Oppo on our shelves”

Oppo have already built a loyal fanbase in London and online with over 46,000 followers. These latest listings will allow the independent ice cream makers to take their message of healthy indulgence to even more homes and freezers in Britain.

Contact: Kassi Emadi/PR Contact – 07809658537 – [email protected]

Notes to Editors:

The idea for Oppo was born in Brazil when two brothers, Charlie and Harry, travelled 1,000km in Brazil by kite. During the trip the brothers ran out of food, so to fuel this unofficial world record, they lived off coconuts and wild super-fruits. This sparked a revelation: natural ingredients can make indulgent food guilt-free.

Oppo is made with fresh milk, virgin coconut oil and stevia leaf. Naturally sweet and creamy but with 60% less sugar and calories than regular ice cream. There are currently four flavours available: Madagascan Vanilla, Salted Caramel, Mint Choc Swirl (not available in Sainsbury’s), and new newest addition to the range Columbian Chocolate and Hazelnut.

In January 2015 Oppo was the fastest ever food/ drink startup to raise money through crowdfunding, closing with £300,000 and 197 individual investors. Two further crowd funding rounds have taken this total over £1m. Oppo was also named ‘Start-up of the Year’ by The Guardian, awarded ‘Most Innovative Product’, was a finalist in the World Food Innovation Awards for ‘Best New Business and Brand’ and in 2016 won a Great Taste Award.  Oppo is available in over 2000 stores across the UK including Asda, Sainsbury’s, Waitrose, Budgens, Whole Foods Market, Holland & Barrett and Ocado.

Here’s our EU Authorised Health Claim: ‘Consumption of foods/drinks containing erythritol and steviol glycosides instead of sugar induces a lower blood glucose rise after their consumption compared to sugar-containing foods/drinks’.

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