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Six months on from the UK launch, Herald has announced overwhelming sales success for its range of edible straws and is now making plans to add further flavours to its selection in the New Year. Any new additions will sit alongside the popular best sellers, strawberry, lemon and lime, offering more choice to the pub, bar and HoReCa sectors, where the straws are currently selling so well.

The UK’s sole supplier of edible straws, Herald initially targeted a mixed audience in a bid to test the market and anticipate demand. As an edible fruity product, it was expected that the straws would appeal to parents and children as a sweet treat, selling alongside soft drinks at festivals and events and in family-friendly hotels and restaurants.

The quality disposables manufacturer and supplier has, however, also experienced a flurry of interest from the cocktail market. Managing director of Herald, Yogesh Patel explains: “The straws have the ability to turn a drink into an experience and, of course, there is also the environmental aspect – the straws don’t get thrown away when the drink is finished. These straws get eaten so they’re not adding to the waste that is currently causing major issues.”

For further information on Herald, log on to www.heraldplastic.com or call 0208 507 7900.

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