GRANBY SAUSAGES STAND OUT ON-SHELF WITH RAVENWOOD SHAPED LINERLESS SLEEVES

Ravenwood assisted Granby in finding a solution to not only meet its needs but in doing so, created a totally new label concept in the ‘land of linerless’.

Granby decided to move away from applying traditional self-adhesive top and bottom labels for a particular product launch, opting to make the switch to linerless. The new sausage range called for a creative and shaped machine applied cardboard sleeve.

The family run sausage producer wanted its new range of sausages to have on-shelf appeal and visual impact, for standing out against the competition. And they were keen for the freshness of the product to shine through as current trends state that health conscious consumers like to see what they are buying as opposed to opaque printed packaging.

Granby’s Managing Director, Eoin Kavanagh approached Paul Beamish, Ravenwood’s Founder. They discussed Granby’s requirements, resulting in Eoin purchasing a Nobac 500R ready meal/slideable applicator for applying the labels. Unlike traditional sleeves that are both costly and labour intensive due to the need for manual application, these labels score by comparison as they are machine applied and come supplied on a roll.

Ravenwood were then tasked with Granby’s sleeve/label design. Eoin wanted the packs to take on a unique look that would also allow consumers to actually see the product. With that in mind, Ravenwood decided to shape the leading edge of its slideable sleeve. Granby appointed MPH Fulfilment, a Ravenwood approved linerless printer for producing the labels. MPH and Ravenwood then worked together in shaping the sleeve to the required design.

The new slideable sleeve boasts many benefits. The pack takes on a more aesthetically pleasing look, resulting in more attractive presentation at POS. Food is also visible for showcasing the freshness of the product. And due to Ravenwood labels featuring no backing paper, there’s increased surface print area (top and underside) for adding recipes, nutritional information, promotions and money-off coupons.

Granby sausages featuring the Ravenwood new shaped linerless sleeves are now on sale in Ireland. They can be found in more traditional outlets and farmer’s markets. Granby report excellent sales figures to date.

Visit Ravenwood www.ravenwood.co.uk or call them on +44(0)1284 749144.