New service to support new product development and revision testing

With over 75% of new product development launches failing in their first year, Nielsen Brandbank has partnered with Vypr to deliver Pilot, an A/B testing solution for the industry.

From product concepts and product descriptions to image optimisation, Pilot delivers consumer-led insight into the decision making process, reducing the chance of failure. Whether the product is being rebranded, the packaging is changing or suppliers want to simply test image optimisation, Pilot provides reassurance that consumers will still be able to resonate the product with the brand.

Abbi Claxton, Product Manager at Nielsen Brandbank, explains, “Nielsen Brandbank are proud to be able to support suppliers in making valuable, informed decisions when launching, or restaging one or many of their products. Pilot will provide suppliers with real-time feedback, directly from consumers, helping them to shape their strategies and products’ performance moving forward.”

Mark Fielding, CCO at Vypr commented, “We are delighted that vypr will be partnering with Nielsen Brandbank on a joint mission to revolutionise online shopping. Our ability to provide rapid, accurate testing of optimised images combined with Nielsen Brandbank’s image creation will help companies develop better, more successful products, faster.”

www.brandbank.com/services