FIJI WATER TAKES FITNESS TO THE NEXT LEVEL WITH NEW 700ML SPORTS CAP BOTTLE

FIJI® Water’s popular Sports Cap offering is now available in the UK, following its success in the US
Featuring a brand new, convenient flip-top cap, the new addition is perfect for fitness and on-the-go hydration
FIJI Water uses only high grade PET plastic for its bottles, meaning it is BPA-free, recyclable and has a higher demand for recycling than glass bottles

London (September, 2019) – FIJI® Water, America’s No. 1 premium imported bottled water brand, has announced its popular FIJI Water Sports Cap bottle is now available in select stores across the UK and will soon be distributed nationwide. Featuring a premium, slim and sleek design and a convenient flip-top cap, the new 700mL Sports Cap bottle will be the ultimate companion for fitness and on-the-go hydration.

Following the success of the FIJI Water Sports Cap bottle in the US, the new addition will join FIJI Water’s current line-up of 330mL, 500mL and 1L offerings in the UK, delivering the same signature soft, smooth taste that the water brand is known for.

While this innovation of Sports Cap still appeals to FIJI Water’s premium audience, the new feature adds a whole new level of interest for people with an active life-style or fitness enthusiasts. The new 700mL bottle is perfect for on-the-go hydration and fits in cup holders and gym equipment with ease. With naturally occurring electrolytes giving it its soft, smooth taste, FIJI Water is the best choice for keeping you hydrated, even during the toughest workout.

As tropical rain slowly filters through volcanic rock, FIJI Water gathers the electrolytes that give its signature soft, smooth taste. Pressure forces the water towards the surface, where it’s bottled at Viti Levu, away from external elements until you flip open the cap.

“Whether people are working out in the gym, or just constantly on-the-go, they need to stay hydrated, and the FIJI Water Sports Cap bottle is the perfect companion” said Wai Mei Lee, FIJI Water Vice President, International. “There has been a huge success of the Sports Cap bottle in the US, so we’re excited to bring this offering to consumers here in the UK.”

FIJI Water prides itself in delivering a soft, smooth tasting water whilst also protecting its home of the Fijian islands. FIJI Water is committed to doing business responsibly and seeking meaningful opportunities to make a difference. FIJI Water uses only high grade PET plastic, meaning that it is BPA-free, is recyclable and has a higher demand for recycling than glass bottles. We continually strive for energy efficiency and waste reduction through recycling initiatives and infrastructure improvements.

In addition to hydrating people around the world, FIJI Water is committed to investing in its communities and environment while focusing its efforts around meaningful issues with like-minded partners to enable positive change. The FIJI Water Foundation (founded in 2007), is one of the largest philanthropic organisations in Fiji, which supports research in medicine and provides access to clean water by partnering with Fiji’s most-prominent non-profit organisations including Cure for Kids, Rotary Pacific Water for Life and Water Authority of Fiji. With its long-time partnership with Conservation International, FIJI Water has made positive impacts on the island of Viti Levu.

The new bottle is already available in Harrods, Whole Foods and Ocado and will roll out to retailers including Amazon just in time for Autumn. For more information and to discover FIJI Water, please visit https://www.fijiwater.co.uk/, like us on Facebook, or follow us on Instagram.