Playful Packaging for Vegan Brownies

Glasgow-based creative agency Offshoot Design has been approached by Herbivore Kitchen to realign the vegan foodie brand and create packaging solutions for a new online branch of the business.

Working closely with proprietor, Alison Grove, Offshoot simplified the company logo and developed a simple system to help the brand stand out across multiple platforms. Brand colours and fonts have been consolidated and a series of guidelines produced to ensure all communications look on-brand at every given opportunity.

The new branding was applied to a series of custom packages for Herbivore Kitchen’s delicious, vegan brownies, which are marketed via their web-shop and wholesales.

Packaging had to be low impact and sustainable to fit with Herbivore Kitchen’s key brand credentials. Offshoot designed bespoke packaging for a single brownie as well as a multipack that could be used across the product range. Flavours were then demarcated using bespoke sleeves or labels.

To communicate the rich and intense flavours of the brownies, Offshoot employed a playful, light-hearted and humorous approach to the sleeve designs, in high-contrast to the more down-to-earth, generic boxes. The results are unique and stand apart from competitors. This approach also creates opportunities for new flavours to be added to the range in the future, or collaborations with illustrators or artists to showcase their work in limited edition releases.

Alison Grove, owner at Herbivore Kitchen said,

“I used Offshoot Design as part of our By Design Grant from Scottish Enterprise to get our packaging up to retail standards. I’m so glad I chose them!

Right from the word go, they were spot on with all of the briefs I had given them, and they used my inspiration (likes, dislikes, artists etc) to create some wacky and completely unique packaging.

I was impressed with their professionalism and patience (as a very disorganised person I appreciated this a huge deal!). They delivered artwork for my van, banners, coasters and packaging.

I’ve had compliment after compliment on our awesome new designs. I would highly recommend them to anyone!”

Offshoot Design pride themselves on being a small, flexible agency with heart. They have over 9 years experience working with leading food and drink businesses like WholeFoods Market as well as a number of exciting food and drink start-ups from Scotland such as Beinn An Tuirc Distillers and Ella Drinks.

The agency are proud to be sponsoring Scotland’s Food & Drink Excellence Awards 2019.

For a free consultation email [email protected] or call 01413452468 to arrange a meeting.

www.offshootdesign.co.uk