GROUNDED partners with SIG to launch innovative plant-based protein shakes

London-based GROUNDED has partnered with SIG to turn its innovative concept idea for a 100% natural range of plant-based protein shakes, aimed at health-conscious mobile consumers, into a commercial reality.

GROUNDED reached out to SIG for support in getting its all-natural plant-based shakes, with cocoa and plant protein, ready for market. As there is almost no start-up company that will be able to invest in its own production plant from the beginning, GROUNDED benefits from the outstanding capabilities in SIG’s combiLab as well as the sponsorship of the SIGCUBATOR – SIG’s accelerator program for start-ups with innovative and promising product concepts. Working in close collaboration, SIG took GROUNDED’s initial idea on a ‘consumer-centric’ journey, from testing prototypes in its test centre in Germany, through to a successful launch to market.

As part of the process, the perfect packaging solution for the plant-based protein shakes was also found: SIG’s unique carton bottle combidome 500ml. Standing out from the crowd with an eye-catching design for modern, sustainable on-the-go consumption, combidome is mainly made from paperboard from the renewable raw material of wood.

GROUNDED’s innovative 100% natural plant-based protein shakes recently launched at www.grounded.co.uk and world-renowned retailer Selfridges. SIG’s partnership with GROUNDED will continue post-launch, as SIG’s extensive global co-packing network will help to define GROUNDED’s future route-to-market.

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