TYSON FOODS LAUNCHES TYSON® BRAND IN EUROPEAN FOODSERVICE

Tyson Foods, Inc. , one of the world’s largest food companies and a recognized leader in protein, has introduced a range of chicken products under its Tyson® flagship brand in the European Foodservice market, which includes restaurants, some cafeterias and caterers. The brand has 28 frozen products with categories ranging from coated, skewers, raw and fried.

“Our flexible supply chain allows us to support our customers and their growth by offering best in class service and supply contingency,” said Brett Van de Bovenkamp, Regional President for Tyson Foods Europe. “The European Tyson products are sourced from our Tyson Foods businesses in the Netherlands, Thailand and our joint venture in Brazil.”

Sustainability is fundamental to Tyson Foods’ core values with commitments to provide customers and consumers with the diverse, nutritious and affordable protein options they want and need, in a way that is socially conscious and environmentally responsible. The multilingual packaging for the products contains a total of 13 languages, addressing the language and labeling needs of customers. All packaging is also fully recyclable.

Tyson Foods acquired BRF S.A.’s European business in 2019, building on the company’s growth strategy to expand offerings of value-added protein in global markets and to better serve customers in Europe.

www.tysonfoods.com