Brupac – Drink Me; Unwrap Me; Recycle Me

UK in-cup drinks specialist Brupac has moved over to using Greiner Packaging’s K3^®cardboard-plastic packaging solution for its 12oz in-cup drinks range. Brupac Drinks & Machine Company Director Tim Worthington talks about why the change was made and the advantages it brings.

Due to Covid-19, the market for in-cup drinks has changed, with traditional markets such as stadiums and large venues closed. However, now that the ‘roadmap for lifting lockdown’ has been announced, there is an increasing interest for in-cup drinks in offices and catering establishments.

At a time when business owners and facilities managers have safety and hygiene at the top of their agenda, disposable in-cup drinks have many advantages. The alternative is to use crockery, spoons and containers, which can be handled by multiple people and which require collection and dishwashing. Disposable in-cup drinks packaging represents a safer, more hygienic, more cost effective and more convenient solution.

Brupac takes its environmental sustainability responsibility very seriously and we needed to know that our disposable products could be easily and efficiently recycled. That’s why we chose Greiner Packaging’s K3^®plastic-cardboard solution.

The K3^®light-weight thermoformed tub uses up to 33% less polypropylene (PP)than a conventional direct-printed, thermoformed cup of the same size.The cup is wrapped with a cardboard outer layer, which can be produced with virgin or recycled board produced from sustainably managed forests.

We work with major well-known brands from Douwe Egberts and Café Direct to PG Tips and Cadbury’s, so everything about the drinking experience has to be perfect. The K3^®pack keeps the ingredients safe until use and is great to drink from, and it’s a huge bonus that the pack is also fully and easily recyclable – which enhances our company’s and our brand partner’s reputation.

We are beginning to investigate opportunities to use the printable reverse of the wrap to not only communicate the recycling message, but also for brand promotions and consumer competitions. Greiner Packaging’s K3^®isn’t just a step forward in terms of sustainability, it also presents a fantastic ‘free’ marketing opportunity!