Avery Dennison’s atma.io launches groundbreaking sustainability features to minimize carbon footprint and eliminate waste

Avery Dennison Corporation (NYSE:AVY) is pleased to announce new features to its atma.io connected product cloud, which will help transform how brands meet net-zero targets and reduce waste across the supply chain. Currently, over 22 billion items are managed by the platform and four of the top 10 quick-service restaurants (QSRs) use the platform.

Following atma.io’s recent win in the FDA food traceability challenge the new atma.io Spring 2022 release focuses on sustainability and waste elimination.

atma.io’s new feature Real-time Carbon Impact Analytics provides brands with data-driven insights regarding the carbon footprint of their products, including Scope 3 emissions and beyond. This is a powerful new tool that captures data from every stage of a product’s journey, from raw material to consumer, and can help firms as they work to comply with regulations such as US Food Safety Modernization Act.

The atma.io Real-time Waste Elimination Tool uses artificial intelligence and machine learning to analyse and alert on anomalies and inefficiencies across the supply chain. This includes information about the overdue movement of products at a pallet level or even isolated individual items within a warehouse that are close to perishing or otherwise ‘lost’. These features help ensure action can be taken quickly and proactively in order to improve the efficiency of brands’ supply chains, minimize product loss and provide adequate stock to meet customer demands. According to UN estimates a third of the world’s food is either lost in the supply chain or wasted at the retail, food service and household level. That’s about 1.3 billion tons a year.

The precise item-level data will provide customers with valuable new insights which are vital to their environmental, social and governance (ESG) commitments. For example, by identifying items such as food or pharmaceutical products that have been held longer in a distribution centre, are nearing expiry, or have a temperature variance, alerts can be made by the platform to help mitigate those risks, including minimizing spoilage, reducing loss, waste and greenhouse gas emissions, and in turn maximize sales.