DE KUYPER LAUNCHES 360 UK MARKETING CAMPAIGN ‘COLOURFUL COCKTAIL VIBES’

This summer De Kuyper Liqueurs is inviting bartenders and customers to discover their ‘colourful cocktail vibe’, perfectly matched mood-based cocktails.

Launching on 30th June, running for 13 weeks, the new campaign channels De Kuyper’s vision to Own the Cocktail for the trade and the consumer. It will be brought to life through various activations throughout the summer period.

Consumers visiting Stonegate, Marstons and Mitchells & Butlers will be invited discover their unique ‘Colourful Cocktail Vibe’ through a personalised quiz https://quiz.dekuypercocktails.com/quiz/uk-event/. Accessible on menus and online, the quiz has been designed to unlock consumers cocktail personality by simply pairing trending and classic cocktails with moods and moments to find their perfect serve for any occasion.

What’s more, De Kuyper is offering exclusive deals now until the 31^st August through Matthew Clark, where the brand recently launched its 70cl liqueurs and newly created syrups. With any purchase, operators receive a free ROS driving kit, including cocktail recipe inspiration booklets to gift customers ordering De Kuyper cocktails.

Godelief van Erve, De Kuyper’s Global Marketing Director said, ‘We’re excited to be bringing our Colourful Cocktail Vibes campaign to the consumers via social/digital media and on-trade & off-trade activations this summer, with a variety of vibrant and delicious serves, perfectly matched to suit any mood or occasion. Whether it’s a refreshing Blue Lagoon, a sophisticated Kir Royale or fruity Passionfruit Martini, there’s a serve to suit everyone’s cocktail vibe. With over 325 years of distilling experience and a commitment to use the best possible quality ingredients, we create the best liqueurs that we know bartenders and customers love using in their cocktails.’

Bright pink, intense pool blue or a radiant orange: it’s not just the fashion world that’s going colourful this summer. Discover your #ColourfulCocktailVibe.