Reconomy Group company Valpak recruits retail packaging expert to enhance EPR support

Retail packaging expert Lorraine Wilson has joined the UK’s largest compliance scheme, Reconomy Group company Valpak. Wilson brings a practical knowledge of retail systems and packaging materials that will enhance Valpak’s tools to help businesses implement data-driven packaging choices.

Working with Valpak’s Consulting team, Wilson will establish clients’ processes and packaging use – including sourcing – and determine product protection needs. The next steps are to look for ways to re-engineer packaging to reduce waste, improve product protection and design for operational efficiency.

Wilson said: “With the arrival of EPR and Plastic Packaging Tax, businesses face new challenges to find more sustainable options for packaging. These choices will also help to alleviate radical increases in costs. Valpak already helps customers prepare for the future by modelling potential outcomes under EPR; in my new role, I will add in-depth knowledge of retail systems, material properties, and the performance demands placed on packaging.”

Wilson has 33 years’ experience in retail packaging. She began her career as a packaging designer at Belmont Packaging Ltd, before taking on roles as a packaging technologist and then Global Packaging Lead at N Brown PLC. More recently, Wilson crossed over to Corporate Social Responsibility Manager at Studio Retail Ltd.