BRITS SAY GOODBYE TO SUMMER WITH A SWEET TREAT

Candy Floss, ice cream with a flake, cream teas – they’ll all iconic treats associated with the
Great British seaside and days out– but a nice slice of cheesecake is about to dislodge these
classics as Brits enjoy the final curtain-call of summer before the kids go back to school.
Research by The Delicious Dessert Company asked Brits which sweet treats they’d most like
to enjoy on a Great British day out. A slice of cheesecake with some summer fruits or a choc
drizzle topped the wish list for a moment of indulgence with one in four Brits (24%). Donuts
and Yum Yums were a big hit with Londoners (29%) along with eclairs (22%) – whilst the
Scots would ditch their beloved shortbread for an indulgent ice cream treat (28%). In
comparison, the traditional cream tea was a favourite for just 15% of people and only 12%
would opt for a carton of popcorn to enliven their day out.
And it may not be Mother’s Day, but it’s the nation’s mums that are most up for a sweet
treat. Nationally, 73% of those polled said they would be buying their mum a delicious
‘thank you’ surprise– and topping this list was luxury ice cream (14%), cheesecake (13%),
scones (14%), eclairs (12%) and fudge (11%). Dads, in contrast, are in line for a more modest
helping of shortbread (11%), fruit cake (10%) and boiled sweets (10%).
Claire Smith, Head of Insight at The Delicious Dessert Company commented: “We all live
busy lives, work hard and are conscious of the need to follow a balanced diet but we are
allowed those occasional indulgent treats. Whatever your top choice, do enjoy the last week
of the summer and have a great time with family and loved ones.”