EXPANSION FOLLOWING STRONG INITIAL SALES GROWTH, 2022 TO 2023 OF 185%

Hampshire based Wine That’s Fruit (WTF) announces its expansion plans following strong initial sales growth from 2022 to 2023, with a further 200% sales growth projected for 2024. Being the only UK company producing fruit wines in cans, this new entry to the sector is now a proven success with consumers who, as well as appreciating the quality and taste, clearly like the 250 ml cans, their portability and the minimised carbon footprint of these preservative free, vegan-friendly fruit wines. The company is now reaching out to gain more trade stockists who want to engage with the fast-growing RTD market.

After undertaking extensive consumer research/ testing and adapting flavours in response to consumer preferences, the WTF range now comprises 5 fruit wines based on Whitecurrants, Apples, Strawberries, Raspberries and Blackcurrants (the last being their best seller). With the addition of winter spices and through gentle warming, the Blackcurrant wine converts to a delectable, mulled wine, perfect for Christmas – a very adaptable, award-winning brand champion (2023 ICWA Silver award – Independent Canned Wine Awards). Sales analysis has confirmed the initial research on the potential target market, which defined Millennials (aged 25 – 45) as being the most enthusiastic about the products.

Speaking today, founder Peter Allen comments ‘I am proud to have launched WTF into the market to take wine beyond grapes, exploring the wonderful flavours of the myriad of other fruits out there. We are delighted to have received awards for our wines, and, having met thousands of eager customers directly at events, we are now perfectly placed to make WTF more widely accessible through the trade’.

More product information can be found on the company’s web site or by emailing – see links below::
www.winethatsfruit.com [email protected]