Value and versatility with Seara’s high nutritionproductsin the UK

As the first Brazilian company to export to Europe, Seara remains an integral part of the UK’s culinary landscape; as one of the UK’s leading poultry suppliers, Seara has been providing high-quality frozen chicken for over 60 years to businesses and families alike. Boasting an extensive and diverse range of chicken products, In June, Seara was a sponsoring partner of the British Frozen Food Federation’s (BFFF) annual awards, bringing its expertise to celebrate the industry’s achievements over the past year.

Seara’s European presence has grown with eight poultry-processing plants approved for export to the UK and Europe. This has enabled it to establish strong relationships with a broad variety of customers across food service, wholesale and the wider industry in the UK.

Renowned for its extensive and diverse range of chicken products, Seara consistently sets the standard for excellence. Seara offers a variety of products to meet all consumer needs, including its classic range of premium coated, cooked, and roasted chicken, as well as its selection of convenience products, which features karaage chicken, southern fried popcorn chicken, chicken dippers, and wings available in plain roasted, hot and spicy, and BBQ flavours.

With food inflation and the current economic state, Seara has seen an increasing demand for chicken products. The BFFF and Kantar reported that frozen savoury products experienced sustained demand, increasing by 3.1% in the first quarter of 2024. Consumers are prioritising sustainably produced, nutritious, and affordable options for their shopping baskets, prompting Seara to continually diversify its extensive range of chicken products to meet the evolving needs of customers.

Alexandre Mattos, for Seara in Europe, states, “Seara is committed to offering cost-effective frozen food options without compromising on quality. The rise in demand for savoury frozen products indicates that consumers want products that are not only high in nutritional value but also affordablewithout sacrificing taste. Our frozen chicken consistently allows for this.”

Seara looks forward to continuing its collaboration with the British Frozen Food Federation and its members to deliver top-quality products to the UK market.

For more information about Seara, please visit: https://searaprofessional.com/.