87% of Gen Z Business Leaders Prioritise Eco-Friendly Coffee Brands

New research from Nespresso Professional reveals that sustainability is a critical factor for UK business leaders when choosing coffee suppliers. Despite economic challenges, businesses are increasingly prioritizing eco-friendly practices alongside taste and cost.

Of the 2,000 business leaders surveyed, 54% identified environmental sustainability as a key consideration when purchasing coffee, alongside 90% citing taste and 62% cost. In Greater London, respondents were more likely to prioritise sustainability over cost.

The younger generation is leading this shift, with nearly 9 out of 10 Gen Z business owners and decision-makers preferring coffee brands that actively promote sustainability, compared to 7 in 10 overall. Almost 90% of respondents across all age groups said they are willing to adapt their purchasing habits to safeguard the future of coffee, with only 7% unwilling to consider more sustainable options.

This concern is well-founded. Currently, 60% of wild coffee species are endangered, and half of the land used to grow coffee today may become unviable by 2050 due to climate change. To address these challenges, Nespresso has prioritized sustainability through its AAA Sustainable Quality™ Program, launched in 2003 in partnership with Rainforest Alliance. The initiative improves harvest quality while protecting the environment and supporting farming communities.

Sustainability in packaging also matters to businesses, with over 90% of leaders recycling their coffee packaging at least sometimes and nearly half seeking easily recyclable options. Certifications such as B-Corp, Fairtrade, and Organic are essential for 80% of respondents, particularly in larger companies.

Nick Stevens, Commercial Director B2B at Nespresso Professional, commented: “This research highlights how businesses are embracing sustainability in response to consumer and societal expectations. At Nespresso Professional, we are committed to delivering premium coffee solutions that meet these priorities across workplaces and hospitality venues.”

Nespresso Professional supports these efforts with a free recycling programme for aluminum capsules, ensuring they are repurposed while coffee grounds are transformed into compost or energy.