Deeply, the pioneering prebiotic fibre brand, today announces its nationwide launch into Holland & Barrett, the UK’s leading health and wellness retailer. Beginning March 19, 2025, Deeply’s ready-to-drink prebiotic fibre blends will be available across all 624 Holland & Barrett stores and online, marking a major milestone in the brand’s mission to raise awareness of the fibre crisis.
Deeply miniatures (65ml individual shots) debuted in Holland & Barrett stores in late February with larger weekly bottles rolling out in March and their 4-week packs also available online. Both of Deeply’s vibrant flavours – Carrot & Ginger with Turmeric, and Spinach & Kiwi with Seaweed – are available.
The partnership is a key milestone for Deeply, following successes last year including winning a group-wide listing with members’ club Soho House, with sales now outperforming all other new drinks that were part of the menu refresh.
In Q1 2025, Deeply is now stocked in over 180 independent health and food stores across the UK and Ireland including Village Health, Revital, Horan’s, Health Matters & Portobello Wholefoods.
The brand also kicked off the year with January sales outperforming total 2024 sales, delivering over 800% YOY growth. The recent brand momentum has also seen their latest fundraise take a big step change in pace, attracting investment from both the UK & US.
Deeply was founded in late 2023 with a clear mission: to raise awareness for the fibre crisis and inspire the world to consumer more fabulous fibre. With 90% of people falling short of the recommended fibre intake, Deeply offers a simple, delicious solution. Each 65ml shot delivers an unmatched 7.5g of fibre, making it the most potent on the market. Formulated exclusively with real fruits and vegetables, the two blends are designed by expert dietitians to balance taste and efficacy.
With more consumers recognising the importance of fibre in their daily routines, this collaboration will ensure that Deeply’s innovative products are more accessible than ever, while underscoring Holland & Barrett’s commitment to supporting innovative brands and reinforcing their position as the go-to destination for health-conscious consumers.
“Our mission at Deeply is to get the world consuming more fibre,” says co-founder Clara Latham. “With billions of grams short each year, the problem we’re addressing is massive. Increasing availability for Deeply means everything, and our nationwide partnership with Holland & Barrett—the UK’s most trusted health retailer—is a significant step toward making fibre a mainstream essential.”
Holland & Barrett’s Gut Health Category Manager, Ellen Eastburn, echoes this enthusiasm: “We’re so excited to be the exclusive high street retail partner for Deeply. Launching in most of our stores and online this March, Deeply will be available both in our Chilled drinks fridge and Gut Health fixture. We’re seeing increased demand for fibre as customers realise they aren’t getting the recommended 30g per day. Deeply is a fantastic solution—not only is it effective, but it also tastes delicious! I personally love having mine with breakfast, and I’ve felt great since adding it to my routine. We’re confident our customers will love it just as much.”
A high-fibre diet has been linked to numerous health benefits, from reducing the risk of stroke and certain cancers to improving sleep and overall well-being. The brand is committed to making fibre consumption easy, enjoyable, and accessible.
The partnership between Deeply and Holland & Barrett is set to help reshape the way the UK approaches gut health.
Deeply is now on shelves in-store and online at Holland & Barrett at a price of £2.99 for Deeply’s 65ml shot range and £19.99 for Deeply’s 455ml weekly bottles. Customers can take advantage of an exclusive buy-one-get-one-half-price introductory offer until 29th April.
For more information or images contact Ailsa Wheeler Aldridge at AWA PR (ailsa@awapublicrelations.com)
