Taiwan’s No.1 Bubble Tea Brand, Madam Hong Lady Boba, Officially Launches in the UK

Madam Hong Lady Boba, the best-selling bubble tea brand in Taiwan, is officially launching in the UK, with products available to order from April 2025.

Exclusively distributed by Selected FMCG, the range brings an authentic and flavour-packed bubble tea experience direct from the drink’s birthplace – Taiwan – in a convenient and recyclable canned format ideal for the grab-and-go market.

The line-up features three core ranges – Classic Bubble Tea (24x315ml), Popping Boba (24x320ml), and Iced Bubble Tea (24x320ml) – available in 10 fun and fruity flavours. Made with real brewed tea, 100% natural juice, and fortified with vitamin C, all products are vegan and gluten-free.

Vibrantly designed, its eye-catching packaging and bold flavours ensure strong shelf appeal making the range a natural fit for chillers across convenience and grocery channels.

With huge popularity across Asia and growing demand in the UK, this launch brings authenticity to the category. Madam Hong is perfectly placed to help retailers tap into demand from Gen Z & millennials for evermore exciting and unique products– delivering true incremental sales.

Following a successful UK debut at IFE 2025 at London ExCel, the brand will next showcase at the National Convenience Show (NCS), Birmingham NEC from 7–9 April 2025, where retailers can sample the range and place orders ahead of the summer months.

Henry Burland, Director at Selected FMCG, said:
“We’re seeing strong appetite from UK buyers looking to tap into the bubble tea boom with products that are both authentic and accessible. Madam Hong brings something genuinely different to the soft drinks fixture – vibrant flavours, bold design, and a quality you can taste. We’re proud to bring such a proven international success story to the UK and just as demand peaks ahead of summer.”

Retailers attending NCS can visit Selected FMCG on Stand #U270 to sample the range, pre-order, and take advantage of exclusive launch offers and POS support available to early stockists.

For trade enquiries please contact the sales team at [email protected]