Clondalkin develops unique coding solution for Yeo Valley

Clondalkin Flexible Packaging Bury has developed unique coded lids for an extensive points-based loyalty scheme, known as ‘Yeokens’, for Yeo Valley, the largest UK organic dairy brand.

Clondalkin has printed a unique code number on Yeo Valley brand lidded products, revealed when the polyester lid is peeled back. Customers enter these codes online to collect a virtual currency, called ‘Yeokens’, which can be exchanged for different offers.

John Chadwick, Managing Director of Clondalkin Flexible Packaging Bury, comments: “We are delighted to have been involved in such an exciting campaign from the outset. We have already printed over 60 million unique coded lids for Yeo Valley and we wish them every success with their latest initiative.”

Dan Rusga, Marketing Director at Yeo Valley, adds: “We have worked with Clondalkin for many years and have always been impressed by their technical expertise, commitment to quality and willingness to either find, or create, innovative solutions to meet our requirements. The printing technology they have developed is enabling us to get closer to our customers and reward them for their loyalty.”

Clondalkin Flexible Packaging Bury is a leading supplier of flexible packaging solutions in the food, dairy, beverage and pharmaceutical sectors.

Tel: 0161 763 2100
www.clondalkingroupbury.com