Bells of Lazonby takes a slice of growing loaf cake market June 5, 2017 Food Family bakers Bells of Lazonby has launched four new loaf cakes to help caterers take advantage of growing trends. The Banana, Lemon & Blueberry, Chocolate & Salted Caramel and S’Mores Loaf Cakes have been developed by Bells in response to consumer demand. Emily Sudell, Bells of Lazonby marketing executive, said: “Sales of sliced loaf cakes are becoming increasingly popular as consumers look to purchase sweet treats with healthier portion sizes1. “Each slice of our loaf cake is around 100g and therefore a little smaller than traditional round cake slices, ensuring customers can enjoy an indulgent treat with a few less calories. “We’ve worked hard to develop four on-trend flavours which are as eye-catching as they are tasty.” Every cake is hand-finished by Bells of Lazonby’s skilled bakers before being cut into 10 slices and frozen – boosting convenience and minimising waste. Each loaf has five days shelf life from defrost and are available now from National Frozen Food Wholesalers. Emily added: “With more than 70 years’ experience Bells is proud to still be making high quality products that showcase our provenance, expertise and innovation.” Available from frozen food wholesalers nationwide. www.bellsoflazonby.co.uk About Latest Posts Food & Drink NewsOne of the leading voices in the Food & Drink industry for 20 years. Featuring in depth company profiles and informative news from all over the industry! Latest posts by Food & Drink News (see all) Navigating the Golden Quarter: Retail’s annual pressure pot - October 28, 2024 Celebrating 30 years of the Island Bakery - October 22, 2024 William Boers of family run business, Westlands, located in the Vale of Evesham, talks about what keeps the business thriving and what inspires them. - October 10, 2024
