Diversey BottleCare to Drastically Enhance the Lifespan of Bottle Fleets and Protect Beverage Brand Image

Diversey today launched the Diversey BottleCare system for returnable glass bottle fleets. The system incorporates DivoMask, an advanced maskant coating to enhance the appearance of returned bottles and DivoBright Defend, for effective removal of labels, soil and the coating during bottle washing without degrading the glass.
“The BottleCare system delivers cost savings while enabling businesses to maintain and improve brand image,” said Wayne Witthoft, Beverage Marketing Director at Diversey. “Combining our innovations with technical support and training improves operational efficiency, extends the life of a bottle fleet and ensures bottles look their best at the point of sale.”
The industry average number of trips for a returnable bottle is 20, with most producers discarding glass when scuffing reaches between 4-9mm. However, the BottleCare system reduces the amount of bottle to bottle abrasion in the bottling line, preventing unattractive scuffs. In fact, the number of trips will be increased to up to – and in some cases exceed – 50 percent.
Built on extensive research with a selection of international and regional brewing and beverage producers, the BottleCare system overcomes the four key challenges of maintaining an effective bottle fleet. DivoMask will deliver Freeze-Thaw to expected levels, ensuring that the maskant is not affected by condensation in the transition from chilled to ambient temperatures. It will pass the 48-hour Ice Challenge, maintaining the coating when submerged in iced water for 48 hours. It will also ensure Quick Drying by delivering a realistic maskant drying time for business, and provide outstanding Visual Coating – proving the system’s efficiency in measuring the coverage of maskant and its ability to cover scuff rings.
“This system is a real game changer for the bottling process,” added Witthoft. “It protects the feel, condensation patterns and label presentation of a product; delivers an exceptional shine on each bottle, even after multiple trips; and ensures the coating is food safe and does not impact the taste of the product.”
For more information about Diversey’s BottleCare system, visit www.diversey.com/bottlecare