BerryWorld partners with FareShare over Christmas to provide the equivalent of 20,000 meals this winter

At BerryWorld we know that sustainability is a natural part of being a successful business.

When earlier this year COVID 19 turned people’s lives upside down, BerryWorld UK saw an opportunity to support vulnerable families in the UK. Since then, BerryWorld UK and some of its British growers have diverted over 110 tonnes of under spec, but delicious fruit, with support from the Surplus with Purpose Fund. This fruit has so far contributed towards the equivalent of 261,100 healthy meals provided to those supported by FareShare in the UK.

Jo Dyson, Head of Food at FareShare, said: “Working with BerryWorld, we’ve been able to help thousands of people to access quality, nutritious fresh fruit, which is always welcomed, enjoyed and important in helping to achieve a healthy diet. The support we have received from BerryWorld and their growers is important to our operation and our charity partners and we look forward to continuing to work with BerryWorld in the future.”

Sharing more of the goodness this Christmas

This Christmas, BerryWorld are sharing even more goodness by making an additional financial contribution to charity; meaning the equivalent of 20,000 meals can be distributed to vulnerable people via FareShare.

Our goal is to provide fruit and donations equivalent to 300k meals in 2020.

“The campaign will be launched early December on a selection of BerryWorld’s branded packs available through Ocado. We will be using QR technology on pack to raise awareness of FareShare’s great work in the UK”, explains Hannah Lumb, Senior Category Manager at BerryWorld UK.

To amplify the impact of the campaign and encourage others to share the goodness, BerryWorld has also set-up a JustGiving page to inspire further donations towards FareShare projects in the UK.

“It has been a tough year for many families across the UK and because it is the season of goodwill, we hope this campaign will also encourage others to support FareShare’s work. More details on how to support this campaigncan be found on www.berryworld.com/fareshare“, explains Charlotte Knowles, Head of Marketing, BerryWorld Group.