VITAL launched: functional drinks brand with unique environmental guarantee – to plant a tree for every can sold May 7, 2024 News VITAL drinks is launched. It is a functional drinks brand with a unique environmentalguarantee, to plant one tree in Malawi for every can sold.The first product is still vitamin waters and is the only functional drink to contain 100% ofvitamin groups with zero calorie, zero sugar, zero artificial sweeteners and zeropreservatives. It is made with British spring water and boosts immune system, reducesfatigue and improves mental well-being.VITAL’s values underpin its mission to take action to invest in the environment. To make this areality, VITAL has partnered with Ripple Africa, a charity empowering communities inMalawi.Ripple Africa will plant one tree for every can of VITAL sold, transforming landscapes andthe communities they serve. “We aim to give consumers drinks that they have come to expect: great taste, good for theirhealth, environmentally sustainable, whilst giving back to society. No fake promises, no fakeenvironmental commitments in the future and no nasty ingredients – what you see is what youget.“We aim to be the UK’s favourite healthy soft drinks brand and our first product contains all13 vitamin groups your body needs to function effectively. “By partnering with Ripple Africa, we immediately put back into the environment and broadercommunity. We have committed to plant one tree in Malawi for every can sold.“We are taking action from the very first can sold, which demonstrates our respect for thenatural world and a genuine will to be a force for social and environmental good. We wantVITAL to be known as a brand inspiring positive change.”Geoff Furber, Founder of Ripple Africa, said:“We are very proud of our tree planting and forest conservation programmes, which haveseen some 21 million trees planted and managed in Malawi over the last 20 years.“VITAL’s commitment to plant one tree for every can of VITAL sold will be a tremendous boostfor our tree planting programme and communities in Malawi.” About Latest Posts Jamie Quarmby Latest posts by Jamie Quarmby (see all) AkzoNobel launches new high-performance internal can body coating to address long-term regulatory challenges - September 3, 2024 BRITS SAY GOODBYE TO SUMMER WITH A SWEET TREAT - September 2, 2024 EXPANSION FOLLOWING STRONG INITIAL SALES GROWTH, 2022 TO 2023 OF 185% - August 16, 2024