From bar to cocktail can, Mirror Margarita expands its offering

This November, to time with the Christmas festivities, the award-winning drinks phenomenon Mirror Margarita is launching its signature clear cocktail in a can format.

Capitalising on the enormous trend for single-serve canned cocktails, the newest addition to the MM range offers the same elevated drinking experience in a more convenient and accessible format.

Agave expert and internationally recognised mixologist behind the much-loved Mirror Margarita Deano Moncrieffe* has enhanced the liquid for on-the-go consumption straight from the can – with a slight lowering of the ABV (10%) and a light carbonation. The liquid is crisp, clean and fresh, a perfect balance of sweet and sour notes with a delicate touch of grapefruit. Made using 100% Premium Agave Blanco Cazcabel Tequila, expertly mixed with blended citrus oils and organic malic acid (naturally produced by the agave plant itself) to create a perfectly balanced margarita that encapsulates the flavours of agave.

The ideal serve without the need for glassware or ice, and simultaneously taps into consumer trends for lower ABV, more mindful drinking and lovers of popular hard seltzers and spritzes. The gift pack includes six 150ml cans, available from the Mirror Margarita website, Amazon and Not on the Highstreet. For businesses to stock the new format, cans will be available to buy as a case of 28 when purchased direct.

The versatility of the can format means people don’t have to compromise on taste when it comes to convenience, with a bar quality drink deriving from award-winning bar Hacha**. The new format presents a point of difference from other successful canned Margarita products, taken directly from award-winning bar menu to can, the hero spirit originates from the earth, and the brand keeps sustainable practices at the heart of the making process.

Co-Founder and agave expert Deano Moncrieffe comments ‘‘The new format enhances excellence in the canned RTD space and supports the brand’s growth. The new product offers a convenient, portable option still encompassing award winning mixology, and adds to our bottled collection ideal for special occasions and gifting.’’

Co-Founder Deano Moncrieffe has more than a decade of experience working with luxury tequila and mezcal brands and has made his mark in the drinks space, with a plethora of awards to his name for Hacha as well as Mirror Margarita as a brand in its own right named 7th Best Cocktail in The World by Time Out Global.

For more information check out the Mirror Margarita website, Instagram, TiKtok, and Facebook pages.

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