1 IN 3 UK ADULTS DECREASED THEIR CONSUMPTION OF ULTRA-PROCESSED FOODS IN PAST 12 MONTHS

Almost a third (31%) of UK adults have decreased the amount of ultra-processed foods (UPFs) in their diet in the past 12 months, according to a recent survey of 2000 people carried out by Opinium on behalf of specialist health and nutrition agency Say Communications.

Most (79%) surveyed had heard of UPFs, defined by the NOVA food classification. However, only 27% said they know exactly what UPFs are. Even so, 50% actively avoid UPFs in their regular diet.

People over 55 are leading the change, with 35% cutting down on UPFs. Also, more women (35%) decreased their UPF consumption than men (28%).

However, 30% believe not all UPFs are unhealthy with 40% young adults (18-34) believing this compared to 21% of those over 55.

The top UPFs removed are ready meals (45%) and processed meats (43%), closely followed by soft drinks (37%) and fast-food items (35%). To a lesser extent, people avoided crisps and other packaged savoury snacks, (29%), breakfast cereals (especially sugary ones) (28%), sweets and chocolate bars (26%), and flavoured yogurts and dessert pots (20%).

Specialist paediatric dietitian Lucy Upton encourages a balanced approach: “People’s concerns about the health implications of ultra processed foods are valid, but nuances of the UPF classification scheme should not be overlooked. Many of these foods – like formula milk for babies and ready meals for disabled or older people – may also be providing vulnerable groups with essential nutrition.”

Stefania Rucci, MD at Say Communications said: “The NOVA UPF classification can feel like a blunt instrument when used without education and guidance. This is the right time for food and nutrition companies to step forward and educate their customers about their food processes with honesty and transparency, so consumers can make the best choice for themselves and their families.”

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UPFs reduced from diets, according to survey carried out on behalf of specialist health and nutrition agency Say Communications