VAASSEN PRODUCES EASY-TO-OPEN LID FOR LUXURY Gü DESSERT

Leading European aluminium foil packaging specialists Vaassen Flexible Packaging has created a special

easy-peel lid for sealing to glass containers.

Vaassen has created a new uniquely designed aluminium laminate lid for a range of premium desserts produced by Gü. The luxury chocolate dessert maker has become extremely popular across the globe since its launch in 2003 and it is now estimated that a Gü dessert is eaten somewhere in the world every two seconds. Vaassen Flexible Packaging was commissioned by Gü to create an all-new exciting silver foil lid with one-colour black printing to deliver the highest preservation protection features alongside easy opening capabilities.

Vaassen, renowned for its product/process expertise and innovation skills, developed a tailor-made solution for Gü’s consideration. The result, which reflects Gü’s luxury products, is a specially engineered aluminium base lid with HDPE sealant creating an easy-peel lid in a highly attractive finish.

This is the latest in a large selection of lids created for the dairy and desserts sector by Vaassen, making use of its lacquering and laminating facilities – which feature the widest and fastest running technologies in the market place – and state of the art laboratory and innovation development capabilities.

Vaassen Flexible Packaging General Sales and Marketing Manager, Nigel Poole, said: “Creating a laminate lid for glass containers which has high ‘peelability’ and delivers all the requisite product protection features and product presentation attractiveness is always challenging given the composite materials involved. It is the kind of challenge we are uniquely able to solve as the leading lids and laminates producer in Europe.

“The lid we have created meets the requirements and we are very pleased to have come up with a solution that reflects Gü’s highly distinctive and excellent luxury product features and at the same time delivers the highest standards of consumer convenience.

“The Gü brand is associated with luxury and fine-dining. The lid we have created for Gü delivers high quality presentation, the ultimate in product presentation and consumer convenience. That is our goal for every customer and for every product we produce – state of the art packaging for state of the art products.”

Vaassen Flexible Packaging based near Apeldoorn, in the Netherlands, is recognised as the leading producer of aluminium foil packaging materials. Its European market leading laminated and metalized inner-liners can be printed in different colours to service customer requirements. For the food and beverage industry, Vaassen Flexible Packaging produces a wide range of heat-seal lacquered and laminated aluminium foils and plastic films, including the CapsterilTM lid for dairy products, which is the market leader for longer shelf life products.

Vaassen Flexible Packaging is part of the Packaging Division of the Clondalkin Group, an international producer of high value-added packaging products and services, with over 40 production locations in 10 countries throughout Europe and North America and annual sales in excess of €800million.