THE TRUE ARTISAN CAFÉ’ POP-UP COFFEE SHOP IS COMING TO THE LONDON COFFEE FESTIVAL

Allegra Events Ltd, part of the Allegra Group, and La Marzocco are proud to join forces to create The True Artisan Café, a collaborative pop-up independent coffee shop which will be at the heart of The London Coffee Festival 2012.

The True Artisan Café will be the only place in London where, for the three day festival, some of the best independent coffee shops and coffee ventures will come together, under one roof, to showcase their art using La Marzocco’s iconic Strada machine.

Visitors will be invited to meet the baristas, learn about their coffee and celebrate London’s indie coffee scene in style! Baristas from 18 different coffee shops and roasteries across the capital will be selected to take over the café, each for a three hour slot during the event period, from 27 – 29 April 2012. So far, Nude Espresso, Tapped & Packed, Sacred, Pascucci, Allpress and Taylor St Baristas have all signed up to be part of this very special feature.

The True Artisan Café will also raise money for Project Waterfall, the clean water initiative delivering clean water projects in African coffee-producing countries, by asking all visitors to make a donation to the charity rather than buying their drink.

“For La Marzocco, The True Artisan Café represents an opportunity to bring together the independent coffee shop community and the third-wave coffee scene. We are pleased that the project offers the independent coffee shops a way to get involved in the festival and gives us an opportunity, together, to celebrate the local coffee community. So far the response from coffee shops wishing to participate has been very positive.” Said Chris Salierno, Marketing Director, La Marzocco.

Richard Reed, owner of Nude Espresso added: “We are delighted to be involved in The True Artisan Café. It gives us a great opportunity to showcase some of the amazing coffees we source and roast in The Old Truman Brewery. It is always a pleasure to work with La Marzocco, a company that pushes the boundaries of espresso machine innovation and support a worthy charity, Project Waterfall.”

“The True Artisan Café is about coffee at its finest,” said Jeffrey Young, MD, Allegra Group, “offering our visitors the opportunity to sample coffee from some of London’s best cafes.”

The True Artisan Café will be located in the Soho zone of The London Coffee Festival, which will take place from 27th -29th April at The Old Truman Brewery, Brick Lane.

For more information of how to take part or to purchase tickets to The London Coffee Festival please visit www.londoncoffeefestival.com