One Water on a roll

One water, the ethical water brand that donates 100% of profit from sales to fund community water projects for families in rural Africa, has secured further listings in national retailers Boots UK, Waitrose, Ocado and North West retailer Booths.

In April the 500ml bottles will launch in Boots UK and the 750ml Sports cap version of the bottled water will launch in Booths across Northern England. The 6 x 500ml multipack water has also achieved listings with Waitrose, making it available in three major supermarket chains around the UK. Ocado also extends its multi-category support of the brand by adding additional water products to its One brand range.

The wider availability of the water makes it simpler than ever for consumers to Do One Good Thing, and purchase One products when they are shopping for their essentials. Profits from the sales of One Water go directly to helping communities in Africa on a ‘like for like’ basis, funding water-based solutions in Africa.

Duncan Goose, the founder of The One Brand commented: “We are delighted to be extending One water into further major retailers showcasing the ongoing success of the range. We have seen that consumers are becoming more aware of their social responsibility and are seeking further ways they can be more ethical through their everyday shopping. Through One Water, consumers can achieve this quickly and effectively and through no cost to themselves.”

To date the money raised by the sales of One water sales has provided a source of clean, healthy water to c.1.5m people and is planning to grow that number every year by convincing more bottled water buyers to switch the brand of water they normally buy to One water.

Currently One Water can be purchased from a number of retailers including Morrison’s, Tesco, World Duty Free. The One range of products also includes organic free range eggs, bread, porridge, plasters, handwash and toilet tissue.

www.onedifference.org