MARTIN MILLER’S GIN SCOOPS TWO GOLDS AT THE INTERNATIONAL SPIRITS CHALLENGE 2013

Martin Miller’s Gin has scooped two gold awards for its coveted Westbourne Strength and 80 Proof gins at ?The International Spirits Challenge. Widely regarded as the most authoritative, respected and influential spirits competition in the world, and now in its 18th year, the competition is founded on a rigorous and independent judging process which sees the spirit pass a scrupulous blind assessment of its experienced panel of specialist judges.

The trio of friends, who first hatched the plan for a ‘better gin’ in a Notting Hill pub back in 1999, are currently enjoying unprecedented growth for their two multi-award winning strengths. The still independently-owned, boutique company continues to outstrip its super premium competition. Globally the fastest growing super premium gin and exporting across the world throughout Europe, the emerging Asian countries, the United States and South America, they’ve recently just been voted Spain’s favourite super premium, growing at almost 200% YOY and currently No. 2 by volume behind William Grant-owned Hendricks.Gin purists by their own admission, and bemused by the smorgasbord of gin exotica emerging, they’re now focusing attentions back on their UK market this year, targeting the savvy consumers who appreciate the provenance, authenticity and simplicity of small-batch, traditional gin. In addition to their existing Ocado listing, they’ve just signed deals with Booth’s and Sainsbury’s.

Martin Miller’s Westbourne Strength (90 Proof) and 80 Proof are batch distilled in the company’s 100 year old copper pot called ‘Angela’ in the Black Country. Made from carefully balanced botanicals, dominated by juniper berries, alongside the more subtle flavours of orange and lemon peel, coriander and liquorice, cinnamon, cassis and nutmeg and mixed with what is considered to be the softest and purest water on the planet, from Borganes in Iceland, to ensure a clean, fresh and unrivalled taste, the gin is then filtered through lava formed millions of years ago. Icelandic glacial water imparts freshness and smoothness to the taste of the gin whilst contributing greatly to its much vaunted silky texture.

Comments the gin’s co-founder David Bromige “We are thrilled for both strengths to have been awarded ‘gold’. We’ve always been quietly confident about our gin but having the acknowledgement of the ISC judges is something we’re all incredibly proud to have achieved. This seal of approval will continue to communicate to consumers that when they buy a bottle of Martin’s Millers, they are purchasing a spirit of internationally recognised quality and excellence.”

www.martinmillersgin.com