JACOB’S CREEK TO ADD A LITTLE SPARKLE TO CHRISTMAS SALES

Australian wine brand to help drive a more profitable Christmas period for retailers

This Christmas, Pernod Ricard UK is helping retailers to boost pre-Christmas sparkling wine sales, by investing in market-leading Australian Sparkling wine brand, Jacob’s Creek and its Sparkling Moments promotion.

Each bottle of Jacob’s Creek Chardonnay Pinot Noir and Sparkling Rosé will feature a Sparkling Moments gift tag offering consumers the chance to win a £10,000 Dream Ticket to spend on any number of holidays or experiences of the winner’s choice1. There are also 300 iPad Minis to win. Consumers can purchase a bottle of either Jacob’s Creek Chardonnay Pinot Noir or Sparkling Rosé and then head to www.sparklewithjacobscreek.com and enter their unique code to find out instantly if they have won.

Chris Ellis, Commercial Director for Wines at Pernod Ricard UK, explains: “Sparkling wine offers a significant profit opportunity for retailers; it is the fastest growing category across beers, wines and spirits over Christmas, maintaining double digit growth for the past two years. With 36%2 of total sparkling volume sold over the festive period, retailers need to ensure that they stock the right range of premium sparkling options and present them in a compelling way.”

Last year, Pernod Ricard UK conducted research3 pre-Christmas on consumer behaviour which demonstrated that alcoholic beverage promotions needed to be extremely compelling to impact on a consumer’s willingness to spend more in-store. This year, Pernod Ricard UK is ensuring that the Jacob’s Creek Sparkling promotion has as much to offer consumers as it does retailers – the Sparkling Moments neck tags offer recipes to aid consumers with the creation of cocktails at home. These serves have been created to help bring an extra sparkle to Christmas parties:

Buck’s Fizz

This quick and simple Buck’s Fizz will spread a little cheer at any celebration.

Ingredients:

· 100ml Jacob’s Creek Sparkling

· 35ml smooth orange juice

· Orange peel

Method: Pour Jacob’s Creek Sparkling Wine into a flute, top with orange juice and garnish with a twist of orange peel.

Kir Royale

Add something special to a party with this classic Kir Royale.

Ingredients:

· 165ml Jacob’s Creek

· Sparkling Rosé